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Friday, 23-Mar-2012 00:29 Email | Share | Bookmark
This is the means that modern brands are created

They have knowledge of potential training partners, in the runner's neighborhood, that the runner could connect with to assist in training. The community works like a runner's LinkedIn. What this does is change Nike from being just a shoe in the store,Nike Free 2012 to a trusted friend. You reject products, but you never reject a friend, especially a trusted friend. This is the means that modern brands are created. The building of communities has created more targeted branding and more efficient uses of Nike's financial resources. In the days of old media, when Nike targeted a particular event, like the Super Bowl, Nike could reach 200 million on a special day. Now, with its targeted customer communities, Nike can hit that figure EACH DAY. Nike's old media campaigns created brand image, which was historic in its day. The communities that Nike is able to develop create intimate conversations with specific individuals. Each of these individuals now has a personalized laboratory, as it were. This laboratory allows Nike to develop and offer specialized products to specific individuals. It can do this by studying the individual's behaviors and patterns. Nike understands that the market that is critical to them, the 18-34, gets most of its media and product information on social media networks. This is where Nike Free 3.0 Sale the preponderance of its advertising. Places such as Facebook, Twitter, and Youtube. It is through these networks that Nike can create personalized relationships with individual customers. The results can be seen in Nike's analytics. The running division, which puts a great emphasis on developing running communities, is now up 30%. The running division is now a $2. 8 billion brand for Nike. Yes, Nike is a huge company, but what they have done is applicable to a beginning start up. It is for this reason that everyone should study how modern Nike creates it brand. I hope this article, using Nike as a benchmark, explains to you how to create a modern brand. If this article has helped you and you feel that I can help further, please contact me.


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