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Sunday, 10-Jul-2011 01:49 Email | Share | Bookmark
MAC Kids Helping Kids

One reason perhaps that the product became popular without the usual TV ads is that MAC make up has four social initiative programs that are currently in place and known by a

lot of people. These are MAC Cruelty Free Beauty, MAC Kids Helping Kids,Mac Concealer

Back to MAC Recycling and the MAC AIDS Fund. These are programs that are very responsive to current social problems and the imaginative previous owners were able to develop

these programs over the years, thus making the product popular among the women users. Now that the Estee Lauder Companies own it, the MAC line remains dedicated to helping those

with AIDS.Mac Brush The new owners have even raised a substantial $86 million for its AIDS

Fund.When a beauty product is associated with causes that help others in need women,Mac

Eyeliner who are the normal users of MAC makeup, tend to go all the way for the product. They are buying the product as a beauty aid but more importantly they are aware that

they are doing something for a good humanitarian cause. Women are sentimental by nature, and of course they feel the pain of those AIDs sufferers, and to them really what are a

few bucks extra to shell out when they buy MAC makeup?

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