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Monday, 4-Jul-2011 01:33 Email | Share | Bookmark
The sign-up-a-celebrity-endorser gambit worked well for the 2 de

The sign-up-a-celebrity-endorser gambit worked well for the 2 decades old cosmetics company. Proof of this is the reported sales of the Viva Glam products hitting over US$1 million in a span of just 1 month after its limited launch in the market.mac brushes set It is estimated that the company will see sales upwards of $35 million by the year's end thanks to the support of Lady Gaga and Cyndi Laupermac brushes.Cosmetics with a cause The two colorful award-winning performers are not just pouting lips for the make-up named after them. Since the Viva Glam product line began in 1994, part of the sales of the lipstick is donated to the MAC AIDS Fund.Bobbi Brown Brush Sets Through this fund andCheap Bobbi Brown Brushes estimated US$150 million has been raised to help individuals afflicted with HIV/AIDS.


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